Cyber Monday Has Come and Gone — Buy Holiday Shopping is Going Strong

It’s no secret that most retailers look forward to the holiday season. In fact, many depend on the dramatically increased profits from this time of year to fuel them financially through the slower parts of the year. This phenomena is no different for e-retailers–as Cyber-Monday, the new face of post-Thanksgiving gift shopping proves. Holiday-season e-commerce is expected to surpass last year’s totals yet again in 2016, highlighting the importance of preparedness on the part of e-commerce business owners. Here are a few of the steps that your company can take in order to ensure a smooth and profitable online operation this holiday season.

Simplify. The simpler and more intuitive you can make your web design, the easier it will be to lead customers through the “sales funnel” and convince them to make a purchase. This is especially true when it comes to holiday season shopping, which tends to be more hurried and emotionally-based than shopping during the rest of the year.

Check mobile design. Ensure that your mobile design is running smoothly—an ever-increasing amount of e-commerce now comes from mobile devices, and it would be a shame to miss out on this due to an easily fixable glitch.

Integrate special deals. Don’t forget to update your website to specially promote all of those special holiday-season deals. Everyone loves a sale!

Drive traffic through social media. Remember that the greatest site in the world won’t make sales unless it has traffic—so don’t forget to do a little bit of shameless self-promotion through social networks!

Make sure your site is capable of handling the traffic. Is your current hosting service already beginning to show inefficiencies in its ability to accommodate current levels of traffic? Then you’ll definitely need to upgrade in order to handle the growth associated with this time of year! It’s an investment in your present and your future, so don’t hesitate to get in touch with People’s Host!