6 Tips for eCommerce Websites

By the time 2016 comes to a close, experts estimate that global e-commerce sales will reach nearly 2 trillion dollars. This is more than the GDP of all but 7 countries in the entire world.

Needless to say, therefore, E-commerce holds tremendous opportunity for businesses interested in jumping into new markets without significantly impacting their overhead costs. Of course, breaking into the field of e-commerce does present distinct challenges. With a smart strategy and the right tools, however, success is possible.

Here are a few quick tips that can help you improve your company’s e-commerce prospects:

1. Patience pays off. Launching your new site after making improvements (or launching your site for the first time) is an exciting event, and it is only natural to be eager to share your new creation with customers. However, making major changes is always going to be easier before launch, which is why taking extra time to get the details right is a good investment.
2. Be user-friendly. This is the best way to establish trust and respect from potential customers.
3. Always be testing. The psychology of the sale is an interesting and complex subject that is oftentimes better studied in practice rather than in theory. The smallest changes to your site could boost sales dramatically–or cut into them significantly. Running A/B testing will help you slowly perfect your site over time.
4. Go mobile. Mobile traffic represents an increasingly important portion of e-commerce, so invest in a site that is mobile friendly.
5. Stay strong in SEO. Increasing web traffic means increasing your opportunities to make sales–and one of the best ways to bring in more traffic is to rank better on search engines.
6. Be Social. Promoting your products on social media is another great way of driving traffic. The extra benefit in this case is that your social media fans are, generally speaking, more likely to actually make a purpose than the general public.

For more great tips on how to succeed in the exciting field of e-commerce, visit People’s Host online today!