Professional Emails

Professional Emails

Email structure is an important professional detail that all too many small businesses overlook. But well-designed, consistent emails can do a lot to help show your customers that your company is serious. Here are a few tips to help make sure you and your company are putting your best face forward every time you send an email.

Use an @yourcompany.com address for your business.

An email address such as <yourname@example.com> simply isn’t going to give as professional an appearance as an @yourcomany.com email could. (Don’t even get us started on the surprising number of small business owners who still use email addresses like <kittenlover@example.com>) Your potential clients and customers are going to be making assessments about your business from the moment they learn about you, and your email address should give an impression of professionalism–nothing more, nothing less.

Offer employees an @yourcompany.com address as well.

It is also highly recommendable (though not quite as necessary) that each individual in your company also be given a personalized @company email address for all correspondence. (Something along the lines of <firstname.lastname@yourcompany.com>) This creates even more professional consistency, and gives all your employees the luxury of keeping work and personal emails completely separate.

Customizing your email.

Getting a customizable email for you, your company, and your employees is easier than you might imagine: most good hosting companies offer this service!

Using consistent company signatures.

One other important element to consider is company signatures. Making sure that you and your employees sign off of all emails with your company’s logo and a consistent signature scheme can help your emails look more professional–while also serving as a safeguard against potential phishing scams run in your name.

Visit People’s Host Online to learn more about how the services we offer can help your company!