How to Write Great Content for Your Small Business Website

Owning a website for your small business is one of the most crucial parts of good marketing. Without it, your internet presence, however well maintained, will be conspicuously limited. However, one of the biggest hurdles for most small business owners in creating a website is coming up with interesting, provocative text with which to fill their  websites themselves, and their blogs. Below are a few of the basics of website content writing.

Always be concise

Being overly elaborate, eloquent, or long winded is a common mistake made by most amateur writers of all types. Particularly in the realm of business websites, overly lengthy text can distract readers from the end goal—becoming interested in/buying your products. Keep text simple and short, to avoid readers becoming bored or distracted.

Show your purpose from the start

On a related note, being direct with your writing is equally important as being concise. Let your readers know from the moment they open your website what your product is and why they should want it.

Use keywords

Familiarize your self with search engine optimization before you begin the writing the bulk of  your website’s content. Using correct keywords and phrases can increase your search results, and, in turn, increase traffic to your website.

Break up and outline larger passages

This will help you both to be clear in your writing, and to organize your thoughts to make the process of writing easier on you as well. Use headings at the beginnings of paragraphs so that visitors searching for a specific passage can find it swiftly and easily.

Use font sizes and types that are attractive and easy to read

This may go without saying, but aside from the writing itself, if is important that the layout of your website makes for easy and convenient reading. No visiting customer should find him or herself confused or squinting just to read your text.

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