If you are starting a website for your small business, you may be having a hard time coming up with the right domain name. Having the perfect domain name for your company’s website is one of the most crucial aspects of marketing and branding. This is because your website is your best online tool for attracting and getting in touch with customers. Below are just a few tips on selecting a great name for your domain.
Choose a Name
The first thing you should do in the process of determining a domain name is to brainstorm all possible names that use or are related to the words in your company’s name. Consider using names that are connected to the physical location of your business, or are naturally catchy and roll off the tongue well. Once you have decided on a name that you think embodies the soul of your business, optimize it by using the following steps:
Avoid Confusion
The worst thing you can do in terms of bringing traffic to your website is to make the domain name complicated or confusing. For this reason, it is in your best interest to avoid using unnecessary hyphens, numbers or symbols. This can make it difficult for customers to locate you.
Do Comprehensive Research
Before you make any final decision on your company’s domain name, try googling or otherwise researching your name and similar names, to make sure that A) you are not infringing on someone else’s copyright, and B) there is nothing with a similar name that might detract attention from your website or give you bad publicity.
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