Why E-Commerce Is So Profitable

E-Commerce is quickly becoming one of the most important (not to mention most profitable) business models out there. Here are a few reasons why online marketplaces are taking over the modern world:

• Low overhead. The overhead associated with running a traditional business can be prohibitive for many people. Hiring employees, renting a location, paying for transportation, and dozens of other expenses associated with conventional brick and mortar businesses are all reduced or simply nonexistent for e-commerce operations.
• Direct Ads. What if you could create a television, radio, or billboard advertisement that instantly transported interested customers to your storefront? For e-commerce businesses, this dream is reality, as search engine and social media advertisements allow your customers to visit your store at the click of a button.
• Growing Market. As we covered in a recent People’s Host blog article, E-commerce is one of the fastest growing industries out there, and the potential for the future is tremendous.
• Wider Reach. Why limit yourself to customers who are within close physical range of your storefront? E-commerce allows you to connect with customers from all parts of the globe.
• 24/7 Sales. Another limitation of traditional storefronts: time. Business owners are forced with the tough decision to either pay employees a relatively low ROI salary in order to attend to late night and early morning customers — or else risk missing out on any income that such night owls or early worms could be bringing in. E-commerce allows you to makes sales at any time of the day or night without compromising the bottom line.
• Trackability. E-commerce allows you to track your sales with unprecedented accuracy. Google and social media analytics will allow you to effortlessly view which customers are coming from which advertising sources, for example — and freely provided customer data such as email addresses will help you stay in touch with those who are most interested with your products.

Looking to start a website for your business? People’s Host can help — contact us today for more information.