Online Branding

Branding is extremely important both on and offline. It makes your business recognizable, gives it character, and helps provide the look of an established company. Here are some of the most important things to keep in mind when trying to create the look of your online branding.

Logo

The logo is the face of your company. It is the symbol that people will see, and think of you. So often we will know what company a symbol belongs to without knowing what the company itself does. Since your logo is an all over representation of your business, it takes time to create and perfect. A good logo is hardly born over night, and even if one is, it is subject to change. Think about what your business does, who you target crowd it, and what you want people to think about your business. These factors should all play into the design of your logo.

Tone

If your business were a person, what would their personality be like? Would they be mysterious, friendly, professional, outgoing, or subdued? This is how you should think about the tone of your business’s online branding. Everything written concerning your business should follow the same tone. You want your online presence to have a consistent personality that your customers can relate to. Inconsistent or a lack of personality in your branding can come off as boring, and drive away customers. It can also be indicative of a new business that doesn’t know what it’s doing yet. So tone should always be created and maintained with care.

Palette

The color palette used for branding also help to create tone. Customer tend to gravitate toward the most appealing packaging so you want to have an aesthetically pleasing palette. You need to keep in mind what colors most appropriately coordinate with your business. A bakery should be using a gradient of gray for their branding just as much as a law firm should be using pastels. If your color palette does not make sense with your type of business, and does not appeal to your target demographic, you will lose customers.

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