A good website has become an essential part of any business’s success. However, businesses make silly mistakes on their websites every day that lose them money. Here are some of the most common website mistakes that you should avoid for the sake of your business.
- Being too wordy
The average customer is not patient. They want their answers quickly and then they want to be on their way. For this reason, people tend to avoid wordy websites. Long sentences and paragraphs upon paragraphs of information, droning on without any end in sight are bad for business. Be short and sweet, concise and informative, and people will flock to your site in digital crowds.
- Failing to state the purpose of your product or service
So many website will describe their product in great detail without ever actually telling the customer what it will do for them. All consumers ever want to know is how your business will serve them–they don’t care about minutia. If you leave customers guessing about what your product will do for them, if they have no idea why it would be better for them than anything else, they will take their money and go.
- Having an incomplete site
No one wants an incomplete product, and the same goes for websites. A website that reads “under construction” looks unprofessional, and can be very annoying to the viewer. Why have the site up if it can’t be used, or if it isn’t the best it can possibly be. Your online business shouldn’t need to be halted for the sake of redesigning. You should always opt to have the site stay open, and then switch it over at a time when there’s little to no traffic. Design should never get in the way of convenience for the customer.
Any of these mistakes look familiar to you? If the answer is yes, then it’s time to make some changes to your website. If you feel like a makeover is in order, get in touch with us at People’s Host. We offer the hosting solutions that you need to create the perfect website. Visit us online today to learn more.
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